http://dentaware.com/blog Just another WordPress weblog Tue, 25 Nov 2008 19:45:18 +0000 http://backend.userland.com/rss092 en We've got News for You: The Days of Print Ads are Coming to an End. The Web vs. Traditional Print Advertising The effectiveness of traditional direct-mail, and print advertising continues to decrease as more and more people turn to the web to search for local businesses. The first place people go ... http://dentaware.com/blog/?p=49 There are many practices with mediocre websites. It's easy for prospects to spot an amateur from a professional. The adage rings true - "Nothing in marketing is Neutral". What this means is that if your website is not enhancing your practice image, conveying a clear message, and attracting new patients, ... http://dentaware.com/blog/?p=32 An Image is Worth a Thousands Words As the saying goes, an image is worth a thousand words. Whether it be sophistication, professionalism, or comfort, a photo can dramatically convey the message you are trying to send out about your practice. Eliminate Perceived Risk Going to the dentist is a scary idea for ... http://dentaware.com/blog/?p=10 Following July 3rd's blog post on the importance of a dynamic home page, today I thought we could elaborate a little more on the types of visitors that tend to visit dental websites, in an attempt to understand what motivates people's interests. Below is a list of the 4 general types ... http://dentaware.com/blog/?p=6 Before planning or designing a home page for your website, you should take a minute to think about what kind of visitors you expect to attract.   By anticipating your target audience, you can ensure your home page will contain the type of information that will interest and engage your potential ... http://dentaware.com/blog/?p=3